The research problem of the article is the problem of pedagogical aspects of cognitive and prаgmatic aspects of speech activity evaluation. The authors describe examples in which the model is to assess the situation (event) includes a predicate predictable on explication assess the situation, and the situation entered after updating the value of the predicate evaluation. The methodology is pre- sented in the analysis as important dialogical statements that initiate negative estimate because accounting communicative conditions, role status interlocutors. The results is investigating nature of interpersonal relationships that determine the current perception of a replica as an evaluation or, on the contrary, the impossibility of such an interpretation. The scientific novelty of the research lies in the fact that estimated interpretation of information is realized in the mental act. Evaluation of activity as a result of thinking structured consciousness, cognitive converted to structures that after contact moves in long-term memory.