The scope of the paradigm of ethnocultural associations includes units related to nutrition and drinking water, since nutrition, its types and traditions of nutrition are an integral part of the population’s culture. This paradigm reflects all the results of the economic activity of linguists in the process of industrial relations in combination with the geographical position of the population. According to the results of ethnographic research, the subject culture of clothing, premises, etc. is characterized by stability in terms of ethnic, cultural and everyday features. The Kazakh national language is a language of insignificance and community, therefore, local features of the Kazakh language were noted and divided into speech groups. The regional dictionary also contains units of ethnocultural content related to food, which are regional manifestations of traditional Kazakh culture. The article discusses the classification of the works of Sh. Sarybaev and the need to study the nutrition process at a discursive level.