The modern media space is rapidly developing, changing the nature of communication between the participants of the communicative space. Social networks have become an integral part of the general media space and an expression of public consciousness like one of the way to assimilate the surrounding reality. The rapid progress of social networks and their importance in society allow us to consider social networks as a phenomenon requiring versatile study.

Social networks are an essential part of the media and media companies from the strategic side. However, it is important to take into account the source of information and the audience in social networks being established and reliabile. Although, social networks have been around for almost a decade, the development technologies in this area have not been fully studied.

There is a dynamic growth and new trends appearing in social media network everyday.