The relevance of the research is determined by the need to improve the economic literacy of the population, economic communications, and, consequently, to study the specifics of discursive practices recorded in the economic media text. This will allow us to form full-fledged axiological guidelines in the economic sphere as a whole, including in the aspect of the process of deprivation, and on the basis of this to form a fragment of the value picture of the world. It will undoubtedly be able to influence the material well-being of both an individual and the entire society as a whole.

Since superfluous semantics basically contains a negative connotation, and the reader, perceiving the economic event being presented, introduces it into a certain social context, it seems necessary to study the perception of statements with superfluous semantics by the readership. This can contribute to the improvement of the content and formal means used, as well as methods of presenting economic information in newspapers.

Keywords: economic discourse, worldview, fact, cognitive model, axiological model.