One of the most important national identification indicators is proper names, first of all, names of people (personal names, surnames) and geographical names (toponyms). Currently, there are new trends and directions in the study of onyms. In the context of cross-cultural communication, in the context of the functioning of different languages on the territory of multilingual Kazakhstan, onyms have undergone a number of semantic and structural changes. This article is devoted to the manifestation of the results of globalization and national identity in the modern architectural phenomenon – residential complexes of the city of Almaty. The article focuses on the onomastic identity realized through the names of modern housing complexes (oikodomonyms), which contain valuable and rich ethnolinguistic and historical information reflected in the language consciousness of the people. For this reason, oikodomonyms are qualified as names that make up one of the zones of active intercultural integration, which, performing the function of onomastic identity, can be conductors of national identity. As a result of the analytical review, the need for special attention to oikodomonyms as nominative units that contribute to the revival and preservation of national identity within the framework of the program "Rukhani zhangyru: preserve and increase" is identified and justified.