The article is aimed at defining cognitive concepts and principles in Kazakh linguistics based on research papers that measure the nature of the language and the semantics of the word in the context of their functioning. The analysis of the conceptual system and cognitive paradigm in the cognitive theory of the Kazakh language is becoming an urgent problem of modern interdisciplinary science with the national identity and world practice. The cognitive theory, which originates from the spiritual and value heritage of the Kazakh people harmoniously combined the foundations of linguistic cognition, and also substantiated a wide conceptual block of the human capital’s cognition. Its complex patterns contributed to the accumulation of social, psychological, ethnic and cultural methodological foundations of normalized general and private linguistics. The possibility of comparing linguistic universals using the relationship between language and cognition also characterized the influence of anthropological, axiological, anthropo-typological, areal, and geneological factors. Thus, in the history of cognitive linguistics, which studies the laws of the environment and its linguistic picture, Kazakh linguistics has designated its research format, taking into account a number of conceptual operations.