This article analyzes the ethnographic nature of ritual songs associated with the marriage customs of the Kazakh people. Studies have been conducted based on the history of the development of family and marriage on the paths of human development. In the Kazakh society, the social and social significance of creating a family is revealed, in accordance with the stages of the emergence and development of customs and traditions associated with marriage, the semantics of matchmaking is comprehensively and systematically disclosed. The single aspects of matchmaking with the life of the people from ancient times to the present day have been considered. The values ​​of such ancient customs in the marriage ceremony of the Kazakh people were revealed, such as swearing “emitting blood”, treating the liver with fat tail fat, the significance, meaning and place of such ceremonies as, for example, sending a messenger, giving a dowry, paying a ransom to a bride, giving a gift to the house were examined the bride, the bridegroom's first visit to the bride’s house in Swatovst. The cognitive and educational nature of each sign associated with the matchmaking was analyzed. At the same time, conclusions are summarized as a result of analysis, comparison of the conditions of change and modernization of these traditions.