Opinions and theories about the influence of new and traditional media on society and culture have been widely studied, offering diverse perspectives from scholars. The article discusses how new and traditional media impact society’s informational, cultural, and social structures by comparing them. The ideas of scholars like McLuhan and Murtaža play a significant role in understanding media influence and analyzing society’s informational structures. These studies provide profound insights into the informational and cultural changes in modern society, highlighting the role of media and communication. The works of these scholars help better understand the impact of new and traditional media on society and culture.