This article discusses the ethno-cultural component, which is one of the important elements of the educational and cognitive activity of the educational process. In the process of education and upbringing, the ethnocultural component is based on methodological principles: folk pedagogy, ethnopedagogy, cultural studies, social ethnopsychology. The authors note that the ethno-cultural component is formed during the formation of the personality, which is possible only in verbal communication, in which cultural knowledge and the verbal form of communication play an important role. With the development of the personality, the formation of its ethnic consciousness takes place, carried out under the influence of ethno-cultural knowledge acquired through the native language. Man and culture are inseparable. Culture is important in the socialization of the individual. The ethno-cultural component at the heart of the educational process includes the development of ethnic culture, customs, traditions present in the socio-historical experience of the people.