The problem of naming increasingly attracts researchers, which is associated with the manifestation of linguistic creativity of native speakers of a particular language on the one hand, and the reflection of modern processes in the field of naming urban objects, on the other hand. The article is devoted to the analysis of modern names of commercial new buildings in Almaty, which are put into operation from 2021-2022. Of linguistic interest is the trend of naming modern real estate objects, which will reflect the created image of the city through naming. The method of continuous sampling, classification, component analysis, and methods of conceptual and recursive analysis are used to identify the features of naming real estate objects. The article identifies and groups new oikodomonyms, presents their classification, and defines the center and periphery of the semantic space of oikodomonyms in Almaty. Discusses precedent eucommunity.