The article is devoted to the study of color vocabulary, namely, the study of color meanings in their aspect, which is associated with the description in the literary text of color images.The importance of color in a person's life is great. Color determines the physiological processes, can increase performance, activity, or, conversely, promotes relaxation. Whether a language is the only conceptual system, or whether there are a number of conceptual systems equivalent to the number of languages, is a question discussed by many linguists. The reason for the continuing interest in this research object is the possibility of studying new aspects of color associations and their activity in the conceptualization of mental entities.