At the present stage of development of the linguistic and linguo-didactic sciences, cognitive-functional studies are very relevant, allowing us to understand the mechanisms for implementing the deep semantics of linguistic units. This circumstance is quite explicable: if in the previous structural scientific paradigm, linguistics was aimed at obtaining an answer to the question how, then with the current, anthropocentric approach, he is interested in the question why? The impossibility of achieving this goal without the inclusion of the linguistic personality in scientific research is obvious, and therefore the need for language objectification of everything that is connected with the world perception, world outlook and world view of a person is highlighted. As it is known, one of the most important properties of being of a person is orientation to certain spiritual, moral and moral-ethical values, in accordance with which he forms a scale of positive or negative evaluation with respect to certain phenomena and processes in his surrounding reality. A person's assessment is transmitted by a complex of multilevel language units, united by evaluative semantics. Based on this, the purpose of this article is to examine the problems of the representation of axiological parameters in Kazakhstan society on the basis of the Kazakhstan press. Accordingly, the object of the article is language tools of different levels, representing axiological semantics. The subject of research in this article is to identify the representatives of axiological semantics and cognitive structures underlying them. The source of factual material extraction is the print press.