The article described some potential opportunities of the Kazakhstan media at the modernization of public consciousness. Internet resources, including social networks, are carried by the Law to media. At impact on the consciousness of people the rhetoric, promotion, language manipulation are considered by the main ways of social networks. The ideas, images, associations, stereotypes which can change completely its attitude to the world or a picture of all society can take root into consciousness of people. It is especially possible to distinguish from lingua-cognitive ways of influence on consciousness of people: repetition of the same phrases; statement and simplification; evfemization of language of media, parceling. Results of the carried-out questioning among users of social networks allow coming to conclusion that it is necessary to find reasonable balance between virtual and real communication to keep mental health.