The article is devoted to the study of the features of the local text in the work of the poet, journalist, literary critic, archaeologist, artist, Sergey Alekseevich Muzalevsky and the poet, writer, translator, member of the Union of Writers of Kazakhstan, Viktor Gavrilovich Semeryanov. The subject of analysis is the urban text of Pavlodar, the analysis of the specificity of which allows us to conclude about the inherent concept of the world and man in poets, key ideas about their place in it and about the main worldview issues that are solved on the pages of the works. The Pavlodar locus becomes a landmark for the fate of poets, revealing the features of their worldview. The worldview of the authors in question is based, first of all, on a feeling of love for Pavlodar and its inhabitants, history and culture. The fate of Pavlodar is associated with the fate of poets who demonstrate in their work respect for the memory of the past, an actual consideration of the present and a confident look into the future. The result of the article is to determine the contribution of poets to the establishment of international unity and the promotion of the ideas of multiculturalism and Eurasianism.